Have you heard of the talented, young creative minds behind Creative Collective? They are two creative girls, lovers of the arts, living in Miami, reporting to you all the fun news.
Seventytwo°'s designer & founder, Donna Garzon, had the chance to speak with them and answer a few questions about herself and the brand. Thank you ladies for taking the time to 'meet us'!
Read more about Donna and her yummy brand in this inspirational interview below.
MP: Who is Donna Garzon besides the seventytwo designer?
DN: Caring sister, honest friend, mindful human and an eternal seeker of the raw and real.
MP: What inspired you to create this brand?
DN: I’ve always wanted to create something that was made by people for people — something relatable. I never sought to be perfect. I sought to be real. I want to connect with people. I’ve always been inclined to the manifestation of fashion and style that feels yummy and comforting. From skin care to warm baths, anything and everything that has a soft touch on my body soothes my core. This is how I knew that I wanted to create a product that would both lay and be felt upon my skin.
MP: Why the name seventytwo? Does it have any sentimental value?
DN: Well actually, if you look at the logo there is a degree sign. Seventytwo° or 72° here in Miami, in general is the perfect temperature for your body to perform perfectly and comfortably. Not too cold not too hot just perfect and comfy. Just as the message that we want to portray in our garments.
MP: What is the seventytwo creative process like?
DN: Endless brainstorming over coffee with my team, one that today I can call my family. We each take care of specific parts of our brand, but in the end we all join forces to meet the same goals and passion through collaborating, pushing, laughing and panic.
As for me I´m the kind of person that gets inspired a lot by photography and film, compositions that exist in time and stories that are told. For instance, a still plant or a view won’t do it for me, I need more context to develop my content within.
MP: How does the seventytwo brand re-invent simple garments’, all the while keeping it comfortable?
DN: Constant and never ending improvement, especially on our fabrics, which is were everything unfolds from. It’s all about putting together our high quality base product, creating cuts and shapes that make it more alluring; you can transform our pieces, like the 24/7. It’s all about adding in and taking out to leave all you really need to look and feel great. There’s no mystery. These tweaks we follow along and evolve as our trends evolve so that you are timeless and classic with a twist.
MP: We believe every style has a soundtrack, what soundtrack would you apply to the seventytwo brand style?
DN: More like “Spirit Animal”- 'AIN'T GOT NO I GOT LIFE'
MP: What does feminism mean to you in the fashion industry or in general?
DN: I believe firmly that we are both created and meant for equal. As a woman starting a business, I will see how these industries slowly gear towards equality.
On the other hand, I will admit that the woman figure in the fashion industry will always remain our muse and inspiration above all.
MP: Do you implement feminist ideals in your company?
DN: We don’t base it on gender; we base it on quality and comfort for all.
MP: Who is the seventytwo customer? Why Miami to create your brand?
DN: I don’t love the term target audience, of course I will use and do research about who can be my possible customer but at the end I think the 72 customer is calm and radiant with a passion for style, is mindful about others, and likes to inspire people to be their best selves. Why Miami? Miami is undergoing what I like to think of as “creative momentum” where you can watch local artist letting go of their fears towards bigger competitions globally, also because they are adapting to the public’s demands. Like how I read recently in an article “To be a great global company, you have to be a great local company, because you have to touch people where they live”. - VIKRAM ALEXEI KANSARA
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