Diary

seventytwo° is back!

seventytwo° is back!

This year, we’ve all been forced through a collective change. For many of us this change is ongoing, and in some way or another, we have used it to reinvent ourselves.

Throughout this time when we were forced to be in our houses, I was able to really return home, and find myself again. I re-learned how to be alone, use my time for me, and even had honest, eye-opening conversations with myself. 

Thanks to this, I’m excited to say that seventytwo° is back!

There's a lot more I want to explore with seventytwo°, and I would love for you to join me on this journey. Now more than ever, I see how women would benefit from a brand like seventytwo°, not just because of the new collection that is coming soon, but because of all the thought we are putting into our new content and approach.

You see, seventytwo° is not just about making clothes that fit and feel great for any day or occasion. It’s about creating and sharing ideas and values that all women can relate to or identify with.

It’s about human connection. About feeling like our souls are understood. 

For this reason, while we get ready to launch our new collection, we invite you to join us in this new era of the brand, where not just the clothes, but our content is made with you in mind, with the intention of creating an open space for important conversations. 

Throughout this time, I came to the realization that the pandemic is not the only collective experience we have, but rather a moment that brought our collective existence to the forefront. First and foremost, I am human, with doubts, anxiety, drive and goals. I like to think that seventytwo° is a safe place for all women, as we move through our individual but similar journeys. 

seventytwo° has already given me the most beautiful gift of all: it helped me find my voice. Now I want to use it to connect with the core of each of the people who are in contact with the brand.

I sincerely hope you enjoy it.