Diary

It Simply Works

Our new collection is cooking & we can't wait to serve you.

A few new basics with more practicality and seducing twists. The beauty of it comes from an edge over the detail and functionality over trends. We might be the only ones to recognize these tees as completely different, but that is perfectly fine. We trust that once you wear them, you'll be smitten and on board with us!  

How did our designs make the final cut? Making it into this collection was anything but basic: the tees had to feel trend-less but stylish, must be able to ease into multiple wears and washes, and must mix well with others/anything.

The dream: in a few minutes, you are ready to leave your house and be put together. The how-to: wear your two colors and four shirts without it feeling like your walking in your uniform.

Feels a lot like white, black, repeat, except it's special everytime. There is definitely something to be said about that kind of functionality. Who's with us!?  

Stay tuned, it's coming real soon! 

When in doubt: The White Tee.

Let’s take our white tee into consideration for a moment...

We have a theory: white T-shirts are a universally accepted means of comfort. It's the perfect piece of clothing. You can easily wear it with sweats if you feel lazy, but then throw on a leather skirt if you want to get fancy. It fits all versions of you. 

Beyond a pair of bottoms and a good attitude, our 24/7 white tee is guaranteed to make you feel delicious and at ease with yourself at all times. 

And to be honest, trends are great and everything. But more important is looking and feeling your best. It’s okay to give up trends every now and then. In fact, it’s healthy—let's think of it as a “fad diet.” But hey, maybe we can actually keep this one.

Now who’s ready to embark on this simpler, stylish way of life with us?

The Black Tee

The T-shirt that is ready for all situations: having coffee or wine, in love or love sick, ups downs and everything in between. All kinds of feelings are welcomed and intensely supported.

Forget the basic shirt: the one you’ve thought of as ordinary. The possibilities of a black T-shirt are endless now that we’ve created a single piece that speaks your language and embodies all of your different characters. 

What makes ours so special? It’s equal parts of care and respect. We’ve crafted our black basic from the inside out, from within. Timeless with a modern twist that feels safe and exciting at the same time. It’s a combination of interesting cuts and details that together create a sort of magic.

Our shirts are the medium with which we collaborate with you & we want our shirts to evolve with you, just as you do

 

Photo cred: Geneva Walker     |   |http://kiteandstringphoto.com/journal