Diary

We Become What We Commit To

We Become What We Commit To

One of the most beautiful things about us as individuals is that we all have a story to tell. The narrative may not always be pretty or what we hoped it would be, but it’s ours. For a long time, I was embarrassed to talk about myself and share where I came from. I had low self-esteem and didn’t think anyone would care about what I had to say. What did I have to contribute? As it turns out, more than I expected.

As I sit here writing this, I’m 30 years old and thriving in an emotional state that I couldn’t have imagined five years ago. I’m at peace with my feelings, I’m dependable and I’m focused. Five years ago, I would’ve never thought that I’d own my own business or that I would be capitalizing on my own ideas.

I didn’t think I was capable of showing up for myself. I didn’t know the first thing about taking care of myself five years ago. I was scared. My diet consisted of french fries and coffee and my only exercise was hitting snooze on an alarm. I avoided people and shied away from conflict. I was the girl who always had an exit strategy.

I tell you this to use myself as an example—as proof that we can turn our lives around. My new life began with seventytwo°. My biggest adventure and my greatest teacher has been this brand.
I’ve nurtured this brand as though it were my baby. I made a calendar for all of my meetings with suppliers, seamstresses and factories that would help me develop the collection. I befriended photographers and stylists—people who I now consider to be family—and created compelling, relatable campaigns. Work brought me closer to friends and introduced me to people that would show me the meaning of collaboration and partnership. 

In hindsight, I can confidently say that I became the person I committed myself to being. I focused on the present and the past slowly disappeared along with my insecurities.

I took better care of myself and looked after my brand, pouring over it to make sure everything was at its best. I made small improvements in my personal life, too. I ate better, I stopped skipping breakfast and I made better choices. Though they might seem like insignificant changes, each one put me on a path to improvement. One good thing brings another, right?

What did I learn? That willpower is not finite and that discipline and determination can get you anywhere. I learned that attitude is everything and keeping a positive outlook can open doors for you. I hope this helps you. And if you still need a push, ask yourself: what did you do for yourself? How can you solidify that commitment to yourself a little more tomorrow? 

Cotton Skin

Cotton Skin

Some say the best stories are not found in books; the best stories are displayed on one’s skin.

I read this and instantly think of the sturdy layers that protect me—and keep more secrets and experiences than my brain can hold. Your skin has direct contact with life, with earth, while the mind only internalizes what it hears.

Your skin changes as you go through life—it scars, bloats, stretches, shrinks, wrinkles, blisters. It’s the largest organ we have, and the most exposed. We must take care of our skin. Just as it shields us, we need to protect it. Creams and lotions won’t cut it. We must let our skin breathe and provide it comfort. How do you give skin the ultimate comfort? With cotton.

Cotton, skin’s favorite fabric, embraces the Earth’s energy—wind, water, light. It absorbs humidity and keeps the body fresh. Wearing cotton is a way to show respect to your body. I encourage you to listen to your skin and give it what it years for: love, respect and super soft cotton.

note by D. Álvarez Gales 

Simplify

Simplify

Our whole life is a string of choices.

From the moment we wake up, we’re bombarded with choices. Do I brush my teeth before having a drink of water? Do I go for the cereal I’m craving or eat something healthy and finally start the diet I’ve been putting off? What road will I take to get to work? And the most challenging question of all: What will I wear to work?

So much of our day is consumed by choices, some of which are wasted energy. If we simplified our lives and cut down our options, we could focus on more important things.

Our trick to keeping things simple: always having a black tee on hand.

You might be wondering what a black T-shirt has to do with life’s important choices? For starters, it’s the secret to a stress-free morning. Instead of mulling over wardrobe options, you’ll go straight for this simple basic—which pairs with everything you already own. A black tee is your weapon for surviving the work week. Your brain will register your stress-free morning as a win in a day’s worth of battles, leaving you energized and ready to tackle all that lies ahead. Slipping on that black tee will fill you with the determination you need to overcome obstacles in life and at the office.

The smarter we are about the wardrobe choices we make, the smarter we’ll be about life’s choices. A practical closet for a practical life.

The secret to a simple life is a simple black tee. Imagine that.

note by D. Álvarez Gales

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