I’ve always wanted to create something that was made by people for people — something raw and relatable.
I never sought to be perfect. I sought to be real. I want to connect with people because I’m like you; I understand you and therefore creating this product for you.
I have to admit, when I started with this project, I thought it’d be easy. Ha! I began designing garments based on what I thought people wanted instead of what I wanted. It took some time before I realized that I had to be my own inspiration. If I made clothes I believed in and that made me feel good, other people would find it and connect with me and my line.
This is when I began to question: what does Donna use every day? In what clothes do I feel the most comfortable? I took one look at my closet and quickly realized that it was all basics: jeans and monochromatic T-shirts. I saw trendy pieces I once loved but now shoved to the back, never to be worn again.
This was my aha moment! I wear basics but my style isn’t. I appreciate garments that are timeless and last for years. I strongly believe that everything we put on should be of the utmost quality.
My mission as a designer is to make people look good and feel good about themselves with minimal effort. I create casual pieces that have been exquisitely designed and seamlessly executed.
I jumped head first into the world of fashion with this line. I’m surrounded by talented professionals who I am very lucky to collaborate with on Seventytwo°.
Most of all, this has been a beautiful process of inner exploration, one that has truly encouraged me to step out of my comfort zone, to have conviction in what I want and keep doing it for the rest of my life. This has pushed me to become not only a very decisive person, but a very flexible one. Everything stems back to the core of Seventytwo°, which is much more than just a clothing brand. Our intention and mission is to bring forth comfort, so you can look good and feel good.
I hope that my message and our collective good vibes reflect in these collections because they come from someone that is just like you: someone who wants to live a life filled with good feelings.
Much love and blessings,